Lars Winkelbauer
Co-Founder · CEO
20+ years in global air cargo. Former EVP & COO, Polar Air Cargo. Former VP Aviation, DHL Express Asia Pacific — 41 countries.
Company
Built by operators. Based in Hong Kong.
Lima Xi was not founded by technologists who spotted a market. It was founded by people who spent two decades inside global air cargo, making billion-dollar capacity calls on information that arrived after the market had already moved.
Our story
The intelligence layer global trade never had
For twenty years our founders ran cargo operations at the highest level — and consistently learned about disruption at the same time as everyone else. The information existed. The lead time existed. What was missing was the model connecting one to the other.
The world that made that acceptable is gone. Geopolitical instability is structural, not episodic. An event in the Strait of Hormuz now reaches a fuel hedging desk in six hours, not six days. We built Lima Xi to be the system we always wished we had.
Where we operate
Hong Kong, China
Operating base — a major aviation and trade hub, with a remote-friendly team across Asia-Pacific
Operating baseHONG KONG CHINA
Team footprintDISTRIBUTED
Legal entityLIMA XI TECHNOLOGIES LIMITED
Chinese name瀾樞智能科技有限公司
IncorporatedHONG KONG SAR · CR 79987295
Registered officeRM 7B, ONE CAPITAL PLACE
18 LUARD RD, WAN CHAI HONG KONG CHINA
18 LUARD RD, WAN CHAI HONG KONG CHINA
StageSEED · MVP LIVE
ContactACCESS@LIMAXI.IO
A strategic base
Why Hong Kong
The split is deliberate, and it reflects how the business actually works.
OPERATING BASE
Hong Kong
Day-to-day operations, hiring and the leadership team. A world-class aviation and trade hub with a deep talent market, modern working culture and genuine flexibility for a distributed team.
CORPORATE HOME
Hong Kong SAR
The incorporated entity, governed under the Companies Ordinance (Cap. 622). Hong Kong sits at the intersection of Asia-Pacific trade, aviation and finance — the natural corporate home for a trade intelligence company.
MARKET FOCUS
Greater China corridors
The trade corridors connecting Greater China with the rest of the world sit at the centre of the platform. Both bases put us close to the flows we model and the operators who run them.
The team
Decades of experience. One mission.
To help logistics operators make decisions faster, and with greater confidence.
CTO
Position open
Co-Founder & CTO
Recruiting
Lead the architecture, engineering and AI platform behind predictive air cargo intelligence.
See the role →COO
Position open
Chief Operating Officer
Recruiting
We are hiring a founding COO to own delivery, process and the internal machine as Lima Xi scales.
See the role →20+
Years of global air cargo leadership
$1.5B
P&L operated at Polar Air Cargo
41
Countries covered at DHL Express APAC
24/7
Global cargo markets never stop
Advisory board
Guided by people who lived the gap
Independent aviation and air cargo leaders challenge our assumptions, sharpen priorities and keep Lima Xi grounded in the economics and operating realities of global trade.
Brian Thomas Hogan
Advisory Board Member
Aviation executive with more than four decades across airlines, air cargo, aerospace, MRO, technology and consulting. Former CEO of Philippines AirAsia and PAL Express and former COO of Cebu Pacific.
Mathew Tamaray
Advisory Board Member
Senior aviation executive with leadership experience across Philippine Airlines, PAL Express, Airphil Express, Cebu Pacific and Alpha Aviation Group, spanning operations, safety, engineering and governance.
Suto Thu
Advisory Board Member
Air cargo and aviation executive with more than 20 years across cargo, express logistics, airline operations and revenue management, with deep Southeast Asian expertise in pricing, yield and network planning.
Careers
Join the team building the future of trade
We are a small, senior team building something genuinely new from Hong Kong, China, with a remote-friendly working model. If you want ownership, proximity to leadership and a problem that matters, we want to hear from you.
Co-Founder & Chief Technology Officer
Chief Operating Officer
Marketing Engineer
Chief Financial Officer
Head of AI Agents
Founding Commercial / GTM Lead
Chief of Staff
Personal Assistant to the CEO
Don't see your role? We are always interested in exceptional people who know air cargo or enterprise AI — careers@limaxi.io.
Press & media
Media resources
Lima Xi is an early-stage company. For press enquiries, founder interviews, or our media kit — logos, founder bios and high-resolution assets — get in touch.
Where is Lima Xi based?
Lima Xi's operating base is Hong Kong, China, with a remote-friendly team across Asia-Pacific. The company is incorporated in Hong Kong SAR as Lima Xi Technologies Limited, at Rm 7B, One Capital Place, 18 Luard Road, Wan Chai.
Why Hong Kong?
Hong Kong provides the corporate and regulatory home — it sits at the centre of Asia-Pacific trade, aviation and finance. Hong Kong is the company's operating and corporate base, with a remote-friendly team working across Asia-Pacific.
Who leads Lima Xi?
Lars Winkelbauer is Co-Founder & CEO, formerly EVP & COO of Polar Air Cargo and VP Aviation at DHL Express Asia Pacific.
Is Lima Xi hiring?
Yes. Open roles include Co-Founder & Chief Technology Officer, Chief Operating Officer, Marketing Engineer, Chief Financial Officer, Head of AI Agents, Founding Commercial/GTM Lead, Chief of Staff and Personal Assistant to the CEO. All open positions are listed in Hong Kong, China and are remote-friendly. An advisory board of senior trade and logistics operators is also forming.
How do I contact Lima Xi for press?
Press enquiries, founder interviews and media kit requests go to press@limaxi.io.
Want to be part of the journey?
Partner, advise, invest, or join the team.